Restoring his faith in the beer business
This week I got a cool story about how working with Rockpit has restored Justin’s faith in the beer business, a killer new beer release and details on our Cinco De Mayo celebration.
Let’s do this!
A little faith restoration
“I appreciate the way you handle it when customers talk about other breweries” Justin told me.
“What do you mean?”
“You always say something good about other breweries. A couple of places I worked at the people would join in on the bashing and I hated it. All the negativity made me hate this industry.”
“How else would I respond? I’m not going to say anything bad about another brewery.”
“That’s why I love this place…”
You see… Justin wanted to leave the beer industry 18 month ago. All the negativity was eating at him. Which would have been a big loss to the Orlando beer industry in my opinion.
For those who have been to Rockpit, you know Justin. Anyone that doesn’t know his name refers to him as the tall dude with the mustache and tattoos.
I suppose that’s an accurate physical description of him.
Those who get a chance to interact with him are usually blown away. Not only is he super attentive, but his knowledge of beer is incredible, and his personality leaves an impact on you.
It’s evident by the feedback we get both in person and online that he’s a huge asset to RockPit. But we don’t need outside feedback to see how good Justin is. We see it every day in person.
So cheers to Justin. We’re stoked we’re restoring his faith in the beer business. More so, we’re grateful our paths crossed, and he decided to come work with us.
He’s been a big part of our success so far.
Next time you’re in, give Justin a high five and let him pour you a few. You’ll see what we, and everyone else, sees.
A killer new beer release
Only one beer has passed the “It ain’t ready ’til Jeremy says it’s ready” test this week. And oh man, it’s a good one.
I think y’all know that I absolutely love Belgian and German beers. Illiana, Ol’ Porph, Detonator, etc.
What Jeremy and Danny have for you this week is one of the most unique beers I’ve ever had.
It’s a Belgian Double IPA called As Above, So Below. I don’t know how to explain it other than say it’s a beautiful balance between a sweeter Belgian beer and perfectly matched hops.
Coming in at 8.4% ABV and 84 IBU’s it’s definitely a sipper. And rightfully so. You’ll enjoy this one.
On Tap this Saturday…
They want to take what home?
The other day we had a few brewers from a couple other breweries stopped by. No surprise they knew Justin. 🙂
They spent a good few hours eating some BBQ and going through our beer list.
When it finally time to settle up, they asked to take a few crowlers home. In my head I was thinking they were going to take home Yankee Savage or Doppelbock.
But when they said “Miner’s Light” I was like
Here I am thinking these industry dudes were going to take the crazy stuff home with them. Nope. They enjoyed Miner’s Light so much that they took it home with them.
I think it’s a testament to how good of a beer Miner’s Light is. If you haven’t tried it yet, get at it. Light, crisp and super enjoyable.
Beer we’ve brewed and are waiting to release
We have three beers that we recently brewed that we’ll be releasing soon. They all need to pass the “It ain’t ready ’til Jeremy say’s it’s ready” test but we’re happy with how these are coming along.
Sour IPA – One of the most unique styles out there. You get a combination of hoppiness paired with tartness. Being a big fan of sours, this is one that I’m most excited about coming up.
Jasmine Wit – We took some tea from RoyalTea here in Orlando and treated a wit beer with it. This is a small batch beer that we think is going to go very quick. Should be released in the next few weeks.
“More Tingly Than Hot” (Jalapeno Lime Cream Ale) – The official release for Cinco De Mayo (See below)